MINAMIYAMA

LOGO Design

Font design for transfer structure. I have been interested in the transmission structure for a long time. I think the font skeleton and corners are similar to the structure. The design of the tea logo focuses on the growing environment of tea trees, focuses on the relationship between "tea trees and the environment", and re-feels the hidden charm of the region and the environment.

Ideating Through Sketches.

The design starts with the theme of "mountain tea". The contour line of the mountain is integrated into the font to stabilize the skeleton, and at the same time, it is supplemented with a key that does not lose vitality. Highlight the regional environmental charm of mountain tea.

Design

Logotype

Background

Outcome